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2005-07-12

[Mobiles] I.C.E. - In Case of Emergency

This just makes too damn much sense not to do it...

Use a consistant acronym 'ICE' (In Case of Emergency) to store contact data for the folks who should know when you're hurt, in your cellphone, computer and other digitized Address Book programs. It's such a simple idea, but could be really helpful in an emergency, as it saves EMS & ER staff time, and helps make sure a patient's loved ones are contacted ASAP.

My PalmPhone has an extensive Notes section, and supplement the ICE data, with emergency medical data in its NOTES section attached to the address (leading with my MD's contact information, followed by medications and conditions).

And, yes, I have this in my wallet, too; but, I'll wager that, given my wallet and my PalmPhone, that any stranger will find it in the cellphone first, and the cellphone can carry a lot more useful info.

This is the kind of thing best spread by 'viral marketing'; you tell your family, they tell their friends, for there's no profit motive in this. So, please create your own ICE entry, in your cellphone, today, and then tell your family and friends.

Bob Brotchie, a clinical team leader for the East Anglian Ambulance NHS Trust, hatched the plan last year after struggling to get contact details from shocked or injured patients.

By entering the acronym ICE – for In Case of Emergency – into the mobile’s phone book, users can log the name and number of someone who should be contacted in an emergency.
Pick up your cellphone now and enter your emergency contacts and emergency medical details. Now. Then make sure all your family have done so.
The idea follows research carried out by Vodafone that shows more than 75 per cent of people carry no details of who they would like telephoned following a serious accident.

Bob, 41, who has been a paramedic for 13 years, said: “I was reflecting on some of the calls I’ve attended at the roadside where I had to look through the mobile phone contacts struggling for information on a shocked or injured person.

“It’s difficult to know who to call. Someone might have “mum” in their phone book but that doesn’t mean they’d want them contacted in an emergency.

“Almost everyone carries a mobile phone now, and with ICE we’d know immediately who to contact and what number to ring. The person may even know of their medical history.”